The perfect place
to get your brand on.

Welcome to our branding blog. If you’re looking for brainy brand banter (and gratuitous alliteration) you’re right where you need to be. 

Reason #4: When everything has changed but the brand.

Your brand should both reflect who you are and appeal to the type of customers you’d like to have. Odds are good that if either your company or your customers have changed, your brand should too.

Read More
Reason #3: When you’re about to spend a lot of cash on a campaign.

If you’re planning a big campaign, don’t put the cart before the horse. Before you embark on a huge ad spend, make sure you have something meaningful to say—and a reason for customers to stay—by dialing in your branding.

Read More
Resisting Marketing’s Ozempic

“It’s fast. It’s easy. You’ll see results.” When something new has a lot of hype and it’s worked for others, then naturally you want to try it for yourself. But should you when it comes to marketing initiatives?

Read More
Breaking Down a Bank’s Branding: Flagstar

Giving a fresh look and feel to something that’s old isn’t easy, which is exactly what a bank conglomerate set out to do with the Flagstar brand. But it’s not just the logo that changed—it's their entire approach to the financial industry. Our experts decide if they succeeded.

Read More
Reason to Rebrand #2: When you’ve got something cool in the works.

Do you have something big in your future? A shiny new product? A sparkling process? An extra-special service? A headline-worthy accomplishment? If so, you might be primed for a new brand.

Read More
Swapping a Record for Relevance…Or Not

Imagine a logo that’s as old as the Statue of Liberty. That’s what one company had (and the Guiness World record to boot) before they changed it up for something new. Smart move? Chad breaks it down for you.

Read More
Reason #1: When y’all aren’t on the same page.

Internal confusion leads to external confusion. If your employees, customers and stakeholders don’t sound like they’re reading from the same script, it might be time to reassess your brand.

Read More
Practice What You Preach

“Put your money where your mouth is” isn’t just a good mantra—it’s good business. Read as we turn the tables and become our own client, benefitting ourselves and our customers in the process.

Read More
The Rise of StoryBrand®

In the vast landscape of branding literature, few books have made as significant an impact as “Building a StoryBrand.” Even though we view this as a must read for marketing, it’s time to acknowledge its limitations. Keep reading to learn more.

Read More
How to protect brand equity and still be exciting

There's a fine line between innovation and deviation. Sometimes those closest to an organization can stray too far from their company’s core identity, leading to a dilution of brand equity and confusion in the marketplace. We have the solution.

Read More
Brand Evolution vs. Brand Revolution

In the dynamic world of branding, change is inevitable. As markets evolve and consumer preferences shift, brands must adapt to stay relevant. However, the manner in which a brand chooses to adapt can significantly impact its perception and equity. Enter the debate between brand evolution and brand revolution.

Read More
Activate your brand to deliver real results.

In today's dynamic marketplace, a brand is more than just a logo or a catchy tagline. It's a promise, a commitment and most importantly, a tool to drive tangible results. Yet many organizations find themselves disappointed with their brand. If you can relate, you’ll want to keep reading.

Read More
Business and brand go hand in hand

When business strategy and brand strategy align, you’ll find a competitive advantage that lasts.

Read More
Your brand’s story is its power.

A brand is its story. And good stories engage, inspire and sell. What story is your brand telling?

Read More
B2B Doesn’t Have to be Boring

Don’t let the “B” in “B2B” stand for “boring.” Compelling, brand-building, creative campaigns can boost your B2B success.

Read More
Recession-Ready Branding Part 3

When it comes to building your brand, it’s always a good idea to put yourself in your customers’ shoes. This is especially true during a recession. By tailoring your marketing strategy to the needs of your target audience and following industry trends while maintaining your brand voice, you can ensure that your business comes out ahead.

Read More
Recession-Ready Branding Part 2

When it comes to building your brand, it’s always a good idea to put yourself in your customers’ shoes. This is especially true during a recession. By tailoring your marketing strategy to the needs of your target audience and following industry trends while maintaining your brand voice, you can ensure that your business comes out ahead.

Read More
Recession-Ready Branding Part 1

In times of recession, marketing is more important than ever. Set yourself up for long-lasting success by preparing to maintain your advertising budget when other brands may not. In a less crowded market, you can stand out and rise above the competition.

Read More
Find your signature moments

Your brand should be engaging, not tedious. When your customer experience starts to feel like a mindless routine, you need to find your unique signature moments.

Read More
Be realistic. Be responsive. Be ready.

There are signs all over—perhaps the prices of gas and food being the biggest—that point to an upcoming recession. Are you prepared? How will your marketing hold up? Start focusing on your strategy now for better results.

Read More
Are you singing the company culture blues?

You want a brand that connects with customers. But you need a brand that engages employees. The best brands do both. If your culture is coming up short, it might be time to take a look at your brand.

Read More
When emotions run high, so do sales

The best branding sometimes flies in the face of logic.

Read More
Get 'em to buy. Keep 'em buying. Get others to Buy

Make the sale. Close the deal. Win the bid. Is that all you or your organization is focused on? If so, then you’re missing a big part of the pie—a pie we call the Influence Loop.

Read More
You can satisfy your customers.

There’s one universal truth we can all agree on: customer service is THE WORST.

Read More
Trust is a must.

We think about trust a lot when it comes to relationships. But how about brands?

Read More
KISS your brand. Or should you?

There’s a growing trend in the design world, and it has to do with brand identities. Logos all over the place are being streamlined, following the adage, “Keep it simple, stupid.” See the evolutions of some of the most recognizable company symbols and read about what’s causing the shift.

Read More
Can’t we all just get along?

You could almost say there are two camps in the advertising world: brand builders and performance marketers.

Read More
Made the sale? Congrats! Now keep the convo going.

We talk a lot about the customer experience. So do our customers. But sometimes we find that they define it a bit more narrowly than we do.

Read More
Stop asking “What's next?” Start with your why.

You know the feeling. Sales are going soft. A new competitor is gaining traction. Your website is feeling wonky. The limelight has cooled. Whatever the circumstance, it’s enough to inspire a call to your marketing partners—and when you do, you ask for SOMETHING.

Read More
Venti Brand Strategy, please. With extra pumps of customer experience.

Think your strategy is spot-on? Well, you’d probably be hard pressed to say it’s better than a company based in Seattle that sells beverages in white cups with green logos.

Read More
Looking for Growth? First, you have to find fertile ground.

Like many clients, Brookside Labs came to us with one goal in mind: GROWTH. As one of the nation’s oldest soil testing laboratories, they had decades of experience helping farmers and agribusinesses maximize profit. Now they wanted us to help them do the same.

Read More
Upgrade to a 4K brand.

In today’s global market, consumers have more choices than ever before. So if you want your company to stand out, you need a compelling brand. At Big, we believe effective, engaging brands aren’t created—they’re found. We’ve developed the 3D process to describe what we call Hi-Res Branding: Discover, Develop, Deliver.

Read More
Consistency vs Continuity

Many organizations think that consistency is key to a successful brand. At Big, we think about it a bit differently.

Read More
Hi-Res Branding. It's all about your customers, not you.

There is a ground-breaking thought from one of marketing’s giants, Philip Kotler, that gets to the heart of Hi-Res branding. He says that to best serve a company’s interests, you have to serve a customer’s interest first. To put it bluntly, it’s not all about you.

Read More
I Ride for the Brand

What makes up a brand? It’s more than some slick visuals. Some of it’s invisible because it lives in the mind. Or it lives somewhere we can’t even define. And a firm that’s working to craft an identity while also really caring for people—that’s something folks want to get behind.

Read More
Setting the Standard

A strategic brand standards guide builds credibility and allows continuity. At Big, branding is what we do. But we approach brand standards guides a bit differently than some.

Read More
Marketing Plans. Your Roadmap to Success.

When was the last time your organization made a capital expenditure without first making a plan for that investment? Probably never, because spending without planning is foolish and wasteful.

Read More
Customer Personas. A personalized sketch of your audience.

The human brain is always passively listening for relevant information. That’s why we notice our name being said in a loud, crowded room. What is important to us cuts through, even when we aren’t paying attention. So, the key to standing out from other marketing background noise is to provide relevant and specific information.

Read More
Millennials, the medium and the message.

You’ve probably heard the phrase "The medium is the message." It was coined by Marshall McLuhan in 1964 to explain the complicated relationship between a message and how it is conveyed. His theory was that the medium used influences how the message is perceived.

Read More