Make your branding dreams a reality.

Christina Egts

Are you ready to tackle your company’s brand issues but unsure where to begin? Often, the first step is conquering the daunting challenge of getting the rest of the team on board. If this is where you find yourself, your friends at The Brand Innovation Group are here to help.

When you initially suggest the idea of working on your company’s brand to your coworkers, you may hear, “How will that increase sales?” or “There are too many other things on our plate right now.” As you respond to these concerns, here are a few important points to strengthen your pitch.

A healthy brand provides immeasurable benefits.

BIG’s brand process uncovers what’s true, unique and relevant about a company and allows that to inform every aspect of its brand. So improving your brand provides every team member with the opportunity to gain a better understanding of who your company is and what it represents. This brings countless benefits including a stronger culture, a clearer approach to hiring, a well-defined competitive edge and enhanced efficiency.

Branding is a strategic decision, not a sales effort.

While increasing sales is important, branding is about something bigger. Your brand affects every part of your company. When you choose to focus on it, you may not see a rapid spike in sales, but it’s sure to improve your company’s overall health and boost your profits in the long run as it builds familiarity and trust with your customers. So instead of a tactic to grow sales fast, branding should be seen as a strategic investment in your company’s future.

The “right time” doesn’t exist.

There will always be a reason not to prioritize your brand. Perhaps you’re too busy with other activities or you need a quick fix rather than an involved rebrand. We’re here to tell you that it’s time for your brand to come first. Make room in your budget for the upcoming year to give your brand the attention it needs—and then everything else will naturally become easier. Plus, other sales tactics can take place at the same time as a brand deep dive if necessary.

As you make your case for your company’s brand, we hope these ideas help you along the way. Remember, it’s normal for companies to take a while to arrive at a unified decision to attend to their brand. Don’t give up—and know that you’re not alone. The BIG team is always happy to talk branding, so don’t hesitate to reach out.

When you begin the fight for a better brand, it’s helpful to have a reference point for what needs improvement. Take BIG’s free brand report today to get started.