8 Reasons to Rebrand…
Plus Two Bonus Reasons!
Ok, this is the last reason for real this time. There’s just so many reasons to rebrand, we couldn’t stop!
Anniversaries are a great time to remind your employees and your audiences of all the amazing things you’ve accomplished over the years. They’re also an important time to remind everyone where you’re headed. Let them know you’re nowhere near the end. And at the very least, an anniversary can serve as a good reminder that your brand is in desperate need of a refresh.
You might find yourself at your 30-year anniversary and realize you accidentally waited the same amount of years to rebrand. It’s time, friend. Think about how much the world has changed in just 10 years, or even five. Your brand should evolve, too—staying true to who you are but always being relevant and in touch with your clients’ lives.
An anniversary rebrand is also a great time to share your history. For the clients that have been with you from the beginning, it’s a fun reminder and reconnects their heart to your brand. For new clients, it provides insight into your brand, your capabilities and your unique journey.
But a rebrand isn’t just about the past, even when it’s for an anniversary. A rebrand should give a clear picture of your goals, vision and mission. It should inspire your clients to stick with you and keep them on the edge of their seats as they wait to see what’s next. There’s always a way to honor the past while still moving forward. An anniversary rebrand is the perfect opportunity to do both.
Client Case Study
Dallas Theological Seminary
As Dallas Theological Seminary approached its 100th anniversary, its team began to look back on a century of success—and look ahead toward what they hoped to be another century of the same. When considering possible steps toward this kind of future, the seminary saw an opportunity to refresh its legacy brand to ensure it reflected the DTS story. So, the Big team dove into our research-driven branding process with DTS.
We provided DTS with a robust brand toolkit that was the perfect combination of a reflection of their history and a launch into their future. Then we leveraged the refreshed brand elements to design a secondary 100th-anniversary mark as a natural brand extension.
Ultimately, DTS’ goal was to celebrate and honor their last 100 years and tell their audience and community that they’re still going strong. A rebrand from BIG was just what they needed.
