Goshen Health
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Ad Campaign
Asking the right questions
Goshen’s Center for Cancer Care is known for expert care. For this campaign, they wanted to focus on encouraging people to get a cancer screening. Because screenings are scary and inconvenient, we suggested they ask people to consider what their motivation might be with the tagline, “What’s your WHY?”
![Goshen whats your why images](https://big.nyc3.cdn.digitaloceanspaces.com/gotobig/uploads/_1920xAUTO_crop_center-center_none/Goshen-whats-your-why-images.jpg)