Darlington Snacks : Packaging

A shelf standout

When it comes to packaged food, you need to visually grab customers’ attention in the store. In a crowded space like the healthy snack market, that’s much easier said than done. We used bright colors that referenced the ingredients and rich photography against a stark white background to set the bar for snack bars. The traction they gained from the package design allowed them to shift from the commercial space to retail.

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