Growing Together

When it comes to community banks, there are plenty of fish in the sea. So Community State Bank asked us to help them develop their brand and make sure they were outshining their competitors. Even though they’re in six different communities, we wanted to feature the fact that they’re plugged in to each one. By simply putting “your” in their logo, we made that connection known. And to further enhance their refreshed brand, we ran a brand campaign based on their new tagline “we mean it” so people could comfortably trust CSB.