The Lutheran Foundation
:
Teen Worth Campaign
Keeping it Real
The Lutheran Foundation wanted a fresh, relatable campaign that focused on inspiring parents to talk to, listen to and influence their teens about making good decisions. We featured real parents and powerful stories about addiction—some that had a happy ending and some that didn’t. We kept it real, bold and impactful with everything from our interviews, color choices and headlines.
![Worth img1a](https://big.nyc3.cdn.digitaloceanspaces.com/gotobig/uploads/_526xAUTO_crop_center-center_none/Worth-img1a.png)
![Worth img1b](https://big.nyc3.cdn.digitaloceanspaces.com/gotobig/uploads/_526xAUTO_crop_center-center_none/Worth-img1b.png)
![Worth img2a](https://big.nyc3.cdn.digitaloceanspaces.com/gotobig/uploads/_526xAUTO_crop_center-center_none/Worth-img2a.png)
![Worth img2b](https://big.nyc3.cdn.digitaloceanspaces.com/gotobig/uploads/_526xAUTO_crop_center-center_none/Worth-img2b.png)
![Worth img3](https://big.nyc3.cdn.digitaloceanspaces.com/gotobig/uploads/_1920xAUTO_crop_center-center_none/Worth-img3.png)
![Worth img4](https://big.nyc3.cdn.digitaloceanspaces.com/gotobig/uploads/_1920xAUTO_crop_center-center_none/Worth-img4.png)